Kurtz & Blum · Sub-brand Concepts · 2026

Two specialized landing-page systems built on a single,
recognizable Kurtz & Blum brand.

A premium case study exploring how one law-firm identity can extend into two emotionally distinct practice surfaces — without inventing new logos, fonts, or brand language. Same wordmark. Same typographic system. Two atmospheres.

Client
Kurtz & Blum, PLLC
Scope
Two practice-area campaign pages
Foundations
Existing brand · Poppins · Bebas Neue
Deliverable
Production-ready HTML + CSS
Positioning

One firm. Two postures.

The Kurtz & Blum homepage is a balanced introduction to a multi-practice firm. Practice-area landing pages have a narrower job — meet someone who already knows what they need help with, and earn the next click.

A family-law visitor arrives in pain and uncertainty. They need the firm to feel calmer than the moment they're in. A criminal-defense visitor arrives in urgency and high stakes. They need the firm to feel sharper than the moment they're in. The brand serves both — but the expression of the brand has to lean.

Concept 01 · Child Custody

Softer. Lighter. Human-centered.

An emotionally-targeted child-custody campaign — editorial composition, warm neutrals, floating reviews, a sticky consultation CTA. The same KB Blue, just at a lower decibel.

Open the Child Custody landing
Concept 02 · DWI / DUI Defense

Sharper. Darker.
Higher stakes.

A cinematic DUI conversion funnel — interrupted pacing, edge-bleed photography, embedded proof, urgency CTAs. The same KB Blue, pushed to midnight; the same orange, pushed to gold.

Open the DUI Defense funnel
Concept 01

Child Custody · The compassionate extension.

An emotionally-targeted child-custody campaign that prioritizes airy editorial composition over corporate grids. Soft paper white as the dominant surface. Lighter, less-saturated blues. Italic display roles. Rounded pill CTAs. Floating Google reviews, a sticky consultation CTA, and generous spacing as a form of empathy.

Adjusted tonal system

Colors carry tone.

KB Blue stays the anchor — but the saturated 100% application is reserved for the primary CTA and the lead-attorney mark. Surfaces and headlines step down into softer, warmer derivatives so the page reads calm, not corporate.

KB Blue#0054A0
Soft Blue#3B78B3
Warm Mute#6B6157
Warm Gray#EFEAE2
Paper#F7F4EF
Soft Orange#C58A3A
Rule#E2DACF
Ink#211C16
Typography direction

Poppins, dialed back.

Headlines run at Light (300) weight with italic accents in Soft Blue — a deliberate move away from the parent site's Bold display register. Bebas Neue is held back; it does not appear on this concept's hero.

Your child’s world is changing.
We help you stay in it.

DisplayPoppins Light 300 · -2.2% tracking · 1.04 leading
Italic accentPoppins Light Italic · color: Soft Blue
Section titlePoppins Regular 400 · -1.2% tracking
Eyebrow12 / 500 / +22% tracking · Soft Orange uppercase
BodyPoppins Regular 400 · 19 / 1.65 lh · Slate
Bebas NeueIntentionally absent on this concept.
Components & CTA direction

Pill CTAs, hairline cards, soft elevation.

CTA · primary · soft · accent
Section header
Family Law · Raleigh, NC
Plain answers, before you commit.
Editorial card
01 · Listen
Understand the household, then the case.
Every consultation starts with the people involved — children, finances, schedules, hopes.
Photography direction

Warm, natural, human.

Use
  • Parent-child interactions, families at home
  • Natural daylight, soft-window key light
  • Mid-saturation, warm neutrals
  • Genuine, unposed emotional moments
Avoid
  • Courtroom interiors, scales of justice imagery
  • Aggressive or adversarial body language
  • Black-and-white or grainy treatments
  • Overly dramatic stock photography
Live composition

The full landing page.

Editorial spacing, layered light backgrounds, layered photography, a glass-form CTA block, and floating Google reviews. Open the page on its own to see hover states, the FAQ accordion, the sticky CTA, and the in-page Tweaks panel.

kurtzandblum.com / child-custody

Live previews are hidden — use the open-in-tab links to view each page.

Open in a new tab
Concept 02

DWI / DUI Defense · the high-stakes funnel.

A cinematic DUI conversion funnel that abandons website rhythm for interrupted, asymmetric pacing. Near-black and midnight-blue surfaces. Bebas Neue at full volume. Burnished gold-orange for urgency. Edge-bleed photography, a Former-Prosecutor authority moment, embedded case wins, urgency CTA interrupts, and a glass intake form over full-bleed imagery.

Adjusted tonal system

Black is a color.

KB Blue is pushed to midnight (#001C38) for surfaces, then ramped down into charcoal and gunmetal. KB Orange is pushed to a burnished gold for accents and verdicts. Every value pair is built for cinematic contrast.

Paper#0A0B0D
Midnight#001C38
Deep KB Blue#003B73
Charcoal#121417
Gunmetal#2D3742
Slate#7D8792
KB Orange#BC6D0A
Gold#D18A1F
Typography direction

Bebas Neue, off the leash.

Bebas Neue runs every display role on this concept — hero, section heads, service-list titles, attorney names. Poppins is held to body copy and small UI labels. Numbered prefixes use Bebas as well, evoking case-file headers.

One DUI charge can
change everything.

Hero displayBebas Neue · clamp(4.5rem, 10vw, 10rem) · 0.86 lh
Section headsBebas Neue · clamp(2.8rem, 5vw, 4.8rem) · uppercase
Eyebrow12 / 500 / +28% tracking · Gold uppercase
Case-file labelsMono-style Poppins · +24% tracking
BodyPoppins Light 300 · 18 / 1.65 · slate
Outline trick-webkit-text-stroke for accent rows in display
Components & CTA direction

Sharp corners, dossier grids, gold verdicts.

CTA · primary · ghost · dark
Case-file marker
Case File · 2026 · KB-CR-1142
Verdict chip + case card
Case · KB-CR-0824
Felony Possession with Intent
Dismissed at Probable Cause
Big-stat block
Matters handled
1,200+
Jury trials
50+
DWI dismissals
180+
Photography direction

Cinematic. Monochrome. Sharp.

Use
  • Courthouse exteriors at dusk or night
  • Attorneys in motion — striding, reviewing
  • Moody black-and-white, high contrast
  • Dramatic interior lighting · table-lamp key
Avoid
  • Bright lifestyle visuals or family imagery
  • Casual office scenes, branded swag
  • Smiling-at-camera stock photography
  • Color-saturated backgrounds behind type
Live composition

The full landing page.

Cinematic hero with a Raleigh’s Best medal, edge-bleed cost section, Former-Prosecutor authority moment, staggered strategy list, embedded case wins, urgency CTA interrupt, and a glass intake form. Open standalone for the sticky CTA and Tweaks panel.

kurtzandblum.com / dwi-defense

Live previews are hidden — use the open-in-tab links to view each page.

Open in a new tab
Brand consistency, side by side

Same logo. Same fonts. Same firm. Two atmospheres.

Both landing pages use the official Kurtz & Blum primary lockup in the header. Both use Poppins for body and Bebas Neue for display (or its deliberate absence). Both honor the firm's voice and tagline. The differentiation comes from how much of the brand toolkit each one turns up.

Child Custody dial settings
Voice
Warm, reassuring, parent-focused
Display register
Poppins Light + italic accents
Bebas Neue
Held back · not on hero
Dominant color
Warm paper #F7F4EF
Social proof
Floating Google reviews
CTA shape
Pill (999px) + sticky bar
Image treatment
Natural light, warm tones
Section rhythm
Editorial, asymmetric, sticky-side
DWI / DUI Defense dial settings
Voice
Urgent, authoritative, conversion-driven
Display register
Bebas Neue everywhere
Bebas Neue
Cranked to 10
Dominant color
Near-black #06080B
Social proof
Embedded, floating & ambient
CTA shape
Sharp rect + sticky urgency bar
Image treatment
Cinematic, edge-bleed, high contrast
Section rhythm
Interrupted funnel, staggered
Social media visual direction

Sub-brand atmospheres extend to social.

Family Law
Custody plans built around your children's day.
Begin with a Conversation →
Criminal Defense
One DUI
charge changes
everything.
Free Case Review
Deliverables

Two production-ready landing pages.

Standalone HTML + CSS. Brand foundations imported. Drop-in to the existing K&B site as practice-area sub-routes.

Child Custody Landing DUI Defense Funnel