Brand Guidelines · 2026
Brand
Guide
The complete visual identity system for Kurtz & Blum, Attorneys at Law — colors, typography, components, and applications, in one premium reference.
One firm,
in your corner.
Kurtz & Blum has represented Raleigh since 1998 across criminal defense, family law, and DWI/DUI. The brand is warm-professional: trusted neighbor, not billboard ad — and not white-shoe firm.
The mark.
The horizontal lockup is primary. The square monogram is for favicons, stamps, and tight spaces. Always use the supplied artwork — never reconstruct the mark.
On dark
Icon · monogram
Three colors,
used with intent.
Blue is the anchor of trust. Orange is a spotlight — never a surface. Black sets the text. Tonal ramps are derived for UI work; they never compete with the primaries.
Two typefaces.
Bebas Neue is the megaphone — banners, the tagline, award headlines. Use it sparingly. Poppins carries everything readable: headings, body, UI, and forms.
cornerSM
Cards & content.
Image-top cards with an orange category eyebrow, blue title, and a "Read More" link. Hover lifts the shadow and nudges the card up 2px. Badges tag practice areas and status.
Calls to action.
Filled blue is the primary action; orange accents the phone CTA. Buttons use a 4px radius — square-leaning, never pill (pills are reserved for chips). Forms focus to blue with a soft ring.
Spacing & structure.
A 4px base scale governs all rhythm. 1200px container, 96px between major sections. Corners stay square-leaning: 4px buttons, 6px cards, 10px portraits.
Decisive privacy.
Warm, natural-daylight photography of people in moments of decision. Mid-saturation, never punched up. No black-and-white, no grain, no duotones. Subjects look at each other or at documents — rarely the camera.
Line, not fill.
A consistent 2px-stroke line set (Lucide / Font Awesome line style) in KB Blue. No emoji, no Unicode glyphs standing alone. Brand marks are SVG artwork — never rebuilt from icon primitives.
One brand,
two postures.
Practice-area landing pages lean the same toolkit in different directions: Family Law turns the volume down for warmth; Criminal Defense turns it up for authority.
In-feed presence.
Square posts keep the logo locked top-left, the practice-area label top-right, and a single clear message. Light template for family, dark template for defense.
In the world.
The identity holds up across stationery, signage, and digital ads. Navy and white dominate; orange stays a deliberate accent.
face it
alone.
Screens in context.
The marketing site and a mobile view, rendered in the live system. Fixed white header, navy footer, practice-area grid — the patterns from the UI kit, in situ.
☰your
cornerSM
The system,
at a glance.
Every rule in this guide protects one thing: a brand that feels like a trusted neighbor who happens to be an excellent lawyer.
kurtzandblum.com · (919) 832-7700